Tenerife definitely had reason to celebrate last year. 2011 was for the Canary island, the best year for tourism concerning their British guests. According to new figures released by the Tenerife Tourism Corporation, the highest number of Brits ever visited their island last year.
The figures released in February 2012 regarding last year’s record breaking tourism showed that 10.6% more Brits visited Tenerife than the year before, totalling 1,658,315. September was the month that saw the highest increase that, based on the year before, saw an increase of a staggering 34%! Before 2011, the last time the island saw record breaking figures was back in 2005.
But how are these figures laid out. Well, hotels saw the number of tourists increase by 14%, with another 7.6% increase in other forms of accommodation. It was not just the summer that saw an increase either; the 2010/2011 winter period also saw a rather impressive climb in numbers by 6.3% compared to the previous year. Although last year’s figures were only released in February 2012, the Tenerife Tourism Corporation are confident that already the 2011/2012 winter season is set to be another record breaker.
But it was the summer that boasted the highest increase in British tourists to Tenerife, equating to a rise of 21.2%. The Travel Trade Industry Director of the Tenerife Tourism Corporation, Pia Louw, has responded to these findings by saying: “We’re extremely pleased to see a come-back in British tourists, which demonstrates confidence is gradually being restored. Nonetheless, in such uncertain conditions and in such a highly competitive environment, we will continue to work hard to maintain our position as a top holiday choice for UK visitors, which represent our most important source market.”
These record breaking figures couldn’t have come at a better time either, as they were announced at the same time as the Tenerife Tourism Corporation announced their new four-year tourism strategy which will, undoubtedly, help these British tourism figures to continue growing.
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